83. Web Analytics

Course ID: AC83

Web Analytics

Duration Duration: 14 weeks

 

Every day, all businesses face dozens of questions relating to making decisions about their operation. Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.

The answer to such questions has a significant benefit, since it dramatically reduces the company’s operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree.

This course elaborates on the basics principles of the web analytics while  providing an introduction to the concept of Business Intelligence (BI), its impact and its basic uses.